Believe it or not, the world’s top 10 SaaS companies, like industry leaders, like Revolut, LumApps, and Ding localize their platforms into an average of 17 different languages. Even more remarkable, businesses that utilize localization services earn 1.5 times more than those that do not.
It’s clear: companies that invest in new languages grow, and those that grow invest in new languages. Localization has transitioned from a “nice-to-have” to a strategic necessity in today’s global marketplace.
Localization: A Key to Global Growth
The demand for information in one’s native language is no longer a minor consideration. In fact, 56.2% of consumers state that access to information in their language is more important than price.
This shift means that businesses can no longer afford to overlook localization services as a driver for growth. Companies that prioritize language accessibility are rewarded with higher customer engagement, enhanced brand loyalty, and, ultimately, increased revenue.
Localization is especially crucial for businesses seeking global expansion. By tailoring content, products, and services to meet the linguistic and cultural preferences of local markets, businesses can significantly broaden their customer base.
Companies like Revolut have successfully implemented agile localization strategies, rolling out services in 30 languages, which helped them gain 8 million new users. This level of efficiency demonstrates the power of strategic localization in breaking into new markets and driving growth.
Streamlining Processes for Faster Time-to-Market
Efficient localization also means faster time-to-market, a key advantage for businesses operating in competitive industries. For example, LumApps, a social employee platform, initially struggled with manual translation processes that were slow and prone to errors.
Switching to a streamlined localization process through Linguidoor allowed them to translate their platform into 18 new languages seamlessly. This shift not only improved the quality of translations but also reduced the time needed to go live in new markets.
Similarly, Ding, a mobile top-up service provider, faced challenges in aligning their translation efforts with their development timeline. By adopting an efficient localization process, they were able to reduce their development cycle by one to two days for each release.
This increased agility enabled Ding to quickly scale their services to more than 140 countries, ensuring that localization was no longer a bottleneck in their global expansion.
Localization as a Competitive Edge
Companies that excel in localization often experience a competitive edge in global markets. Revolut, for instance, is a leading fintech company that has become a household name, partly due to its commitment to offering services in a wide range of languages.
By providing localized content that resonates with users across different regions, Revolut fosters stronger customer relationships and builds trust. Localization services are not just about translation but about creating meaningful experiences that align with cultural expectations.
Moreover, localization contributes to better search engine performance. Websites that offer localized content rank higher in region-specific search engines, leading to increased visibility and customer traffic.
This boost in search engine rankings ultimately results in higher conversion rates, as localized websites are more likely to meet the needs and preferences of local audiences.
Agility and Scalability in Localization
Another crucial factor in successful localization is choosing a solution that supports agility and scalability. With Linguidoor, businesses can leverage its vast network of diverse native language experts and an impressive 99.5% accuracy rate to localize content efficiently.
Linguidoor’s services offer seamless integration with existing development processes, ensuring that businesses can roll out localized content quickly and accurately.
For example, Revolut has reduced its turnaround time for new languages to just 48 hours, allowing them to maintain rapid growth without compromising on quality. The ability to scale localization efforts as a business grows is essential for long-term success, especially for companies with global ambitions.
Conclusion: Localization is a Growth Engine
Localization services are essential for business success in today’s global market. Companies like Revolut, LumApps, and Ding show how strategic localization drives international growth, enhances customer satisfaction, and builds competitive advantages.
With scalable solutions like Linguidoor’s, industry leaders boost growth and thrive globally. Prioritize localization as a core strategy to achieve similar success.
SUMMARY/KEY POINTS
- Top SaaS companies like Revolut and LumApps localize into an average of 17 languages.
- Businesses using localization services earn 1.5 times more than those that don’t.
- 56.2% of consumers prioritize access to information in their native language over price.
- Localization drives higher customer engagement, brand loyalty, and revenue.
- Successful localization broadens customer bases and accelerates global expansion.
- Companies streamline processes for faster time-to-market, enhancing efficiency.
- Revolut gained 8 million users by implementing agile localization in 30 languages.
- Localization improves search engine rankings, leading to higher visibility and conversions.
- Scalable solutions, like Linguidoor, enable quick and accurate localization.
- Localization is essential for growth in today’s competitive global market.
