When you try solving problems with a hammer, everything to it looks like a nail so it will hence hammer it inside. In terms of branding, a very good logo does serve its purpose. However, it does not work the way it should.
What does a logo do?
A logo is part of a brand and a corporate identity that everyone can see. It also helps in proper brand recall. There are various kinds of logos but people agree on the following as they are more mainstream and well-known in the market:
- Emblems.
- Logotypes.
- Wordmarks.
- Text-based logos.
- Image-based logos.
- Abstract logo marks.
- Mascot-based logos.
- Monogram-based logos (letter marks).
- A combination of monograms and wordmarks.
- Logo symbols, branded marks, or other pictorial marks.
What kind of link do logos have with brands and branding?
A logo not only represents a brand but also its identity. It displays and exemplifies the following elements of a brand.
- Values.
- Message.
- Personality
A logo serves as a symbol that visually conveys a brand’s essence and spirit. A well-designed one can help evoke the correct emotions, make recognition, and even leave a memorable impression. It is a part of an effective branding tactic that helps make a consistent image and impression at multiple points.
A lot of professionals understand how important a logo is. It is a key factor in explaining a brand’s image. It works together with the following to make a memorable and outstanding brand identity:
- Color Schemes.
- Fonts.
- Typography.
- Voice Tone.
What a logo cannot do?
A logo is part of a corporate brand. It is an identity mark and a symbol of recognition. It cannot replace anything except an old logo. These are the elements a brand takes into consideration:
- The company.
- Its portfolio (products/services).
- Mission and Vision.
- What it stands for.
Logos are supposed to reflect the brand’s core values, objectives, and purpose. Branding starts from the beginning of the company’s offering and it has the following:
- The brand’s positioning and strategy.
- Marketing research.
- Any alternative names and tag lines?
- Corporate identity.
Brands can be expressed in several ways and one of them is a corporate identity. It helps cover the needed colors and fonts. It also covers the voice tone for the following:
- Communication.
- Color Palette.
- Correct use of the logo.
Professionals from a logo design company in Dubai further explain that the brand’s scale and scope are key factors behind its complexity. These factors can guide how brands can be represented across different mediums.
What if no business ever needed a logo?
The logo design process is here to stay. It cannot go anywhere as each business needs a logo. Logo design teams also work as part of advertising and digital agencies plus logo design agencies who collaborate seamlessly with clients.
A logo is important in both a business’s existence and for a brand’s tactics too. The latter is defined by the audience and market targeted and engaged, plus the nature of the business too.
B2C companies have more emphasis on logos in comparison to B2B companies. It has little to do with promotional mix and tactics related to advertising, communications, marketing and promotion. A lot of fast moving brands depend on brand recognition. This is why they require logos that are engaging and memorable.
In what ways can companies find out the kind of logo they require?
Companies need to understand the following aspects if they want to find out what kind of logo they require:
- The market.
- Audience.
- Competitors.
- Market expectations.
Branding tactics are equally important. They help define to whom the logo talks and determine the ways the audience and customers feel about it. The logo is the driving force in inspiring them to engage with the brand and its products/services.
Having well-thought and well-placed branding tactics in place works as a map to guide each brand in making an effective, memorable, and robust presence among the audience. Nothing works without a good set of guidelines or a proper framework.
Why are businesses dependent on logos?
A logo is the mark of identification. It helps identify and differentiate a business from that of a competitors. It helps companies stand out in the competitive market and among many others present.
If a logo is not present, no customer will be able to differentiate between a legitimate business and a knockoff. Many trade associations would then be forced to blacklist a lot of business entities which can eventually hurt the marketplace and the business environment.
No one wants to do business with fraud. They want to do business with real and legitimate businesses, brands, and companies. This is why a logo comes in very handy.
Over To You
A logo is certainly a lot. It does prove to be the solution for some aspects of branding and marketing. However, it cannot solve everything. It should be thought of properly so it can serve its purpose properly.
