The ongoing issues with inadequate infrastructure significantly restricts market growth, as they limit the scope & efficiency of distribution strategies throughout the forecast period.
According to MarkNtel Advisors study, Indonesia Retail Market is estimated to grow at a CAGR of around 4.7% during the forecast period, i.e., 2024-30.
A significant growth factor propelling the demand in Indonesia has been the increasing popularity of in-store bakeries within supermarkets & hypermarkets. Though, being small in footprint, these confectionaries have been improving the customer’s shopping experience by delivering a diverse array of freshly baked goods, such as doughnuts, cakes, and pastries. This growth is further predominantly driven by the added convenience for consumers, who appreciate the ability to combine their regular grocery shopping with the purchase of premium, freshly baked items. There has been a growing demand nationwide for products that would be finished on-site, including parbaked and pre-baked goods.
Also, retail chains like PT. Circleka Indonesia Utama is capitalizing on this trend by equipping its locations with freezers and ovens that ensure baked products are not only fresh but also warm when purchased, greatly enhancing their appeal. This helps extend the shelf life of these products and ensures that their quality and taste are maintained. The strategic inclusion of these bakeries within stores has proven to be a significant attraction for customers, leading to increased foot traffic at retail outlets.
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Key Findings in Indonesia Retail Market:
Historical Years | 2019-2022 |
Base Years | 2023 |
Forecast Years | 2024-2030 |
Key Report Highlights | · Market Dimensions & Projections· Pricing Evaluation,· Recent Strategic Moves by Companies,· Primary Stakeholders,· Analysis of Import and Export Trends,· Competitive Landscape Assessment,· Emerging Opportunities,· Market Trends and Indicators |
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Indonesia Retail Market Key Players:
PT Matahari Putra Prima Tbk, PT Ramayana Lestari Sentosa TBK, PT Sumber Alfaria Trijaya, Tbk, PT Mitra Adiperkasa Tbk, PT Trans Retail Indonesia, Erajaya Swasembada, Hero Supermarket Group, PT Aeon Indonesia, Indomaret, Lotte Mart, and others
Market Segmentation Overview:
By Product
-Food and Beverages
-Personal and Household Care
-Apparel, Footwear, and Accessories
-Furniture, Toys, and Hobby
-Electronic and Household Appliances
-Others
By Distribution Channel
-Supermarkets/Hypermarkets, Convenience Stores, and Department Stores
-Specialty Stores
-Online
-Others
Online segment captured a substantial market share over the past few years, as the country is rapidly embracing digital technology & becoming the most prolific user of social media globally. This digital enthusiasm extends across a growing ecosystem that encompasses e-commerce, media distribution, ride-sharing, and financial services, underscored by several successful billion-dollar tech startups such as Bukalapak, Tokopedia, Go-Jek, and Traveloka. This vibrant digital landscape has also made significant inroads into the retail sector, where there has been a noticeable shift towards online distribution channels.
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By Region
- Supermarkets/Hypermarkets, Convenience Stores, and Department Stores
- Specialty Stores
- Online
- Others
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