Being Impersonal – A Crime That Could Cost Your Business Website Traffic (and Conversions)

Being Impersonal - A Crime That Could Cost Your Business Website Traffic (and Conversions)

Let’s face it – social media marketing has changed business forever. Companies can no longer use generic, one-size-fits-all advertising. Social media customers want a more personal and engaging experience. They like dealing with individuals rather than businesses.

The Importance of Personality in Social Media Marketing

This is where personality matters. Businesses may express their personalities and engage with customers on social media. Building connections and a brand community is much more important than promoting items or services.

The Perils of Being Impersonal: Why Impersonal Content Fails to Engage

Let’s be honest: do you want to interact with a cold, robotic brand? Impersonal content is the easiest way to lose readers. Think about it: would you prefer to connect with a faceless company or a friend?

The Impact on Website Traffic and Conversions

It’s not just about engagement—being impersonal may hurt website traffic and conversions. Why would you visit your website or buy if your content doesn’t grab your audience’s attention and build a personal connection? It guarantees little traffic and conversions.

Crafting a Personable Brand Voice

  • Understanding Your Target Audience

To customize your brand, first know your audience. What are their beliefs, interests, and pain points? This helps you design a brand language that resonates with them.

  • Developing a Consistent and Relatable Tone

Consistency is crucial when it concerns your brand voice. You intend to develop a tone that feels genuine and relatable and stick to it throughout all your advertising and marketing networks. Whether it’s your website, social network messages, or e-mail campaigns, your targeted audience ought to be able to acknowledge your brand’s unique personality immediately.     

Infusing Personality into Your Content

  • Storytelling and Emotional Connections

One of the best ways to add personality to information is using narrative. Your audience is programmed to engage with tales; therefore, use them in your content to develop psychological connections. Share personal stories and behind-the-scenes glimpses to personalize your brand.

  • Humor, Wit, and Relatability

Do not hesitate to infuse some humor and wit into your web content, either. A well-timed joke or a relatable observation can effectively make your brand feel friendlier and more pleasurable. Simply make sure to strike the ideal balance—you do not want to come across as try-hard or unsympathetic. 

Engaging with Your Audience

  • Social Media Interactions

A social network isn’t simply a one-way road– it’s a dialogue. Ensure you’re proactively involving your target audience by reacting to remarks, asking questions, and promoting conversations. This not only aids in strengthening your brand’s character but also builds loyalty and trust with your target market.    

  • Responding to Comments and Feedback

Speaking of comments, always remember to react to responses—both positive and negative. Resolving issues and facing criticism head-on shows your brand’s individuality and commitment to customer happiness.   


Being impersonal in the ever-changing world of social media marketing may cost your organization dearly. Personalizing your brand voice and online content may help you connect with your audience, increase engagement, and increase traffic and sales. So, welcome your brand’s unique personality and watch as your audience falls in love with the human side of your business. 

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